Elderly people lose $7.7 billion to scams every year and their families have almost no way to know it is happening until the money is gone
Americans aged 60 and older reported losing $7.7 billion to scams in 2025 alone. That is a 60 percent increase from the year before. The scams are more sophisticated, the losses are larger, and the family members who would intervene have no reliable early warning system to tell them something is wrong.
Who has this problem
Adult children of aging parents
Family members who want early warning of unusual financial activity — not the elderly victims themselves, who are often the ones being actively deceived.
The elderly victims themselves, before the fact
The population losing $7.7B/year, whom FINRA's existing rules only protect within regulated brokerage accounts — not banks, gift cards, or wires, where most losses actually happen.
Banks' and credit unions' fraud teams
The channel most losses move through, where FINRA's brokerage rules don't reach.
Adult protective services and elder-abuse investigators
Officials who typically hear about a loss only after the money is gone.
Signal timeline
Edward Jones announces Carefull as a complimentary financial-safety platform for all its US clients, following a $16.5M Series A that brought Carefull's total funding to $19.7M.
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